is ' sister river cruise company that is an entirely new concept in river cruising. It's river cruising from a unique point of view...yours. When your bed faces a wall, the view never changes. Which is precisely why our beds, unlike other cruise lines, face a window. Because we think letting you see the incredible views that river cruising is famous for, is a darned good idea. And if we put that much attention into a bed, imagine what we've done for the rest of your experience.